Valerie Fund T-Shirt: Creative Brief

We are looking for t-shirt artwork that symbolizes some of the essential qualities that the Valerie Fund represents including compassion, family, support, perseverance and recovery. We are all about helping children and any artwork that will strike a chord with us will need to represent our core values. The artwork must be strong enough to stand on its own. 

OUR TARGET AUDIENCE:

Male and female, ages 16 to 50. 
We want to look contemporary, casual, progressive, stylish.

SAMPLE DESIGN:

Valerie Fund Tie

This tie was created to raise funds in 2008. It shows a field of hearts and the letters “VF”. It is a good example because the tie is aesthetically pleasing in and of itself but also references the Valerie Fund specifically.

WE DO NOT WANT THIS IN THE DESIGN:

Do not place the Valerie Fund logo in the design.

CONTACT

leave comments with any questions you have or email miguel (at) thropic.com

Valerie Fund Website