“Life’s a Lawn” Limited Edition T-Shirts
We’re looking for artwork like this:
Literal and/or stylized illustrations depicting a large gathering of people, showing a diverse range of colorful characters enjoying a summer outdoor musical experience.
Conceptual illustrations juxtaposing the beautiful power that resides in nature, music, and a shared community.
Tone & Personality
Casual, fun, and laid-back; happy & upbeat; colorful, fresh, and open
Available Colors & Printing Techniques
- Up to 8 colors
- Gradients / Half-tones
- High Density Inks
- Water-based Inks
- Metallic Inks
- Jumbo Prints (20 wide by 24 high)
- Glow in the dark
The T-Shirts will go on sale starting in June 2009
Brand StatementThe Mann Center for the Performing Arts gives you great musical experiences in an outdoor park setting that transport you from the everyday and connect you with the world around you, and inside you.
Life’s a Lawn Brand Brief
Summer is quickly approaching. Just minutes from the hustle and bustle of Center City Philadelphia, The Mann offers something for everyone. It’s a place you can relax, dig your toes into our lush lawn or get up close and personal to world-renowned artists.
Whether you’re looking for an enchanted evening with The Philadelphia Orchestra or good times with this year’s most popular artist – memorable nights of music at The Mann Center are unfolding once again.
Life’s A Lawn asserts the notion that The Mann is a cultural campus where communities share a love for great music and the great outdoors. It speaks to the spirit of summertime and the myriad of experiences it fosters. Life’s a Lawn speaks to the notion of a summertime festival in the park for people to getaway from the everyday and connect with the cultural world around them, and inside them. Whether you’re a serious music lover who wants front row seats or just someone who wants to enjoy a picnic under the stars while the music drifts over you, there’s nothing like a fun and festive night al fresco style at The Mann. A colorful memory in the minds of many in the region, Life’s a Lawn speaks to a lifestyle experience that people share when they’ve attended The Mann.
Who does the Mann want to speak to?
The Mann Center speaks to two broadly-defined consumer segments:
- the classical music audience, which tends to be older, white, highly-educated and highly-paid;
- and a broader socioeconomic strata of sophisticated, knowledgeable, well-educated consumers who deeply enjoy pop and rock music.
What do people want when they visit the Mann?
Both audiences want:
- The best in musical entertainment
- Artists and repertoire they enjoy
- An outdoor experience. . . with friends
- A casual, relaxed, open, fresh-air ambiance
What do people currently think of us?
The Mann Center is OK, but truthfully it feels a little run-down and tired. I love that the Philadelphia Orchestra plays there – I used to go there as a kid, usually to see the Orchestra with my family — but now it just seems kind of old hat. Plus, it’s hard to get to, the traffic’s a bear, and the neighborhood isn’t all that great. Today, I only go there if there’s an act I really want to see.
What do we want people to think about us?
The Mann Center provides the best, the premium summer outdoor music experience in Philadelphia, bar none. It’s nearby & convenient, relaxing & fun — and the music is always top-notch. All things being equal, I’d pick the Mann over any other place in town.
What do we want people to feel about us?
The Mann Center is my favorite outdoor musical venue. I just love hanging out there, enjoying a picnic in the sunset, and then kicking back to enjoy a fantastic concert in the open air.
What do we want people to do?
- Make attending the Mann Center a regular part of their lives; something they couldn’t imagine not doing a couple of times a year.
- Support the Mann Center with donations in addition to concert tickets.
- Become fans – spread the word.
Have Questions? Want to Submit Artwork for this or other T-Shirt Fundraisers?
I’m participating in the Blogger’s Unite / Heifer International event to write a blog post to help end hunger. I LOVE what Heifer is doing with their animal gift program and strongly urge folks to learn about and support their efforts. It is an imaginative approach and a gift that provides expanding returns to those in need. Artist Betty LaDuke has put together some interesting work to support them and tell their story visually.
Philabundance is also a great organization here in the Philadelphia area. Who do they help? Philabundance provides food to approximately 65,000 people per week through a network of close to 600 member agencies. Approximately 23% of the recipients are children and 16% are senior citizens.. How do they do it? When individuals like yourself participate. So help them out today by making a financial donation, a food donation, organize a food drive or volunteer.