Skip to content

Mann Center T-Shirts: Creative Brief

April 30, 2009

 

mann-logo

“Life’s a Lawn” Limited Edition T-Shirts

To Benefit

The Mann Center for the Performing Arts, Philadelphia PA

 

Creative Brief

We’re looking for artwork like this:

Literal and/or stylized illustrations depicting a large gathering of people, showing a diverse range of colorful characters enjoying a summer outdoor musical experience.

OR

Conceptual illustrations juxtaposing the beautiful power that resides in nature, music, and a shared community. 

Tone & Personality

Casual, fun, and laid-back; happy & upbeat; colorful, fresh, and open

Available Colors & Printing Techniques

  • Up to 8 colors
  • Gradients / Half-tones
  • High Density Inks
  • Flock
  • Foil
  • Suede
  • Water-based Inks
  • Metallic Inks
  • Gel
  • Burnout
  • Appliqué
  • Jumbo Prints (20” wide by 24” high)
  • Embroidery
  • Glow in the dark

Timeline

The T-Shirts will go on sale starting in June 2009

 

Brand Statement

The Mann Center for the Performing Arts gives you great musical experiences in an outdoor park setting that transport you from the everyday and connect you with the world around you, and inside you.   

Life’s a Lawn Brand Brief 

Summer is quickly approaching.  Just minutes from the hustle and bustle of Center City Philadelphia, The Mann offers something for everyone.  It’s a place you can relax, dig your toes into our lush lawn or get up close and personal to world-renowned artists. 

Whether you’re looking for an enchanted evening with The Philadelphia Orchestra or good times with this year’s most popular artist – memorable nights of music at The Mann Center are unfolding once again.  

Life’s A Lawn asserts the notion that The Mann is a cultural campus where communities share a love for great music and the great outdoors. It speaks to the spirit of summertime and the myriad of experiences it fosters. Life’s a Lawn speaks to the notion of a summertime festival in the park for people to getaway from the everyday and connect with the cultural world around them, and inside them. Whether you’re a serious music lover who wants front row seats or just someone who wants to enjoy a picnic under the stars while the music drifts over you, there’s nothing like a fun and festive night al fresco style at The Mann. A colorful memory in the minds of many in the region, Life’s a Lawn speaks to a lifestyle experience that people share when they’ve attended The Mann.

Who does the Mann want to speak to? 

The Mann Center speaks to two broadly-defined consumer segments:

  • the classical music audience, which tends to be older, white, highly-educated and highly-paid;
  • and a broader socioeconomic strata of sophisticated, knowledgeable, well-educated consumers who deeply enjoy pop and rock music.   

What do people want when they visit the Mann? 

Both audiences want: 

  • The best in musical entertainment 
  • Artists and repertoire they enjoy
  • An outdoor experience. . . with friends 
  • A casual, relaxed, open, fresh-air ambiance

What do people currently think of us? 

The Mann Center is OK, but truthfully it feels a little run-down and tired.  I love that the Philadelphia Orchestra plays there – I used to go there as a kid, usually to see the Orchestra with my family — but now it just seems kind of old hat.  Plus, it’s hard to get to, the traffic’s a bear, and the neighborhood isn’t all that great.  Today, I only go there if there’s an act I really want to see.  

What do we want people to think about us? 

The Mann Center provides the best, the premium summer outdoor music experience in Philadelphia, bar none.  It’s nearby & convenient, relaxing & fun — and the music is always top-notch.  All things being equal, I’d pick the Mann over any other place in town. 

What do we want people to feel about us?

The Mann Center is my favorite outdoor musical venue. I just love hanging out there, enjoying a picnic in the sunset, and then kicking back to enjoy a fantastic concert in the open air.  

What do we want people to do?   

  • Make attending the Mann Center a regular part of their lives; something they couldn’t imagine not doing a couple of times a year. 
  • Support the Mann Center with donations in addition to concert tickets. 
  • Become fans – spread the word.

Have Questions? Want to Submit Artwork for this or other T-Shirt Fundraisers?

Contact miguel(at)thropic.com

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: